Backing The Claim :: Toolmex

Chucks are a critical part of a lathe setup but, like most workholding devices, they do not always get immediate consideration in process planning or design. However, current trends in turning operations are amplifying the chuck’s role, as typical spindle speeds are considerably higher than ever before. Manufacturers are putting greater demands on partners to deliver a high quality and high-performing product.

Toolmex turned to Machine Marketing to develop a 48-page catalog for the entire line of Okuma CNC machines.

In addition, Machine Marketing built an advertising program for large diameter chucks specifically designed for harsh, large diameter bar handling environments. The advertisement was geared toward distributor support. Distributors are the backbone of the selling process. To be at the top of the distributor portfolio of products you need to follow these three steps:

1. They need to carry you. If they don’t — they can’t sell you
2. Become the preferred brand or company they deal with
3. Help distributor outperform his market and outsell his competition

Machine Marketing did some sleuthing. The firm talked to the distributor’s customers and prospective customers. Machine Marketing sought out what they thought of Toolmex brands, and the competitors.

If possible, Machine Marketing can shop your distributor and the competition. You’ll learn invaluable information that can help the distributor become more successful. Distributors love to hear what they are doing well and what they can do better. When you provide this feedback, you are showing them you are not just trying to sell them more but instead working to make them more successful. This is how to become their preferred brand in your category.