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Supporting legacy brands
Yeomans Chicago Corporation manufactures engineered pumps, equipment and systems. They offer pumps, submersible motors, package lift stations, pneumatic ejectors, grinders, air compressors, dry vacuum pumps, and comminutors for municipal and industrial waste water markets. Born of a strategic union between Yeomans Pump and Chicago Pump, Yeomans Chicago continued to carry and market both brands to capitalize on existing brand equity and recognition within the different markets served. Despite significant crossover in product offerings, each brand had a distinct set of guidelines. Our team branded one set of content to each of the two entities represented by Yeomans Chicago, using palette swaps and photo editing to create two distinct collateral pieces with individual market presences. The approach saved design and content development costs while preserving existing brand strength.
   
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