Five Ways Customer Service Affects You Bottom Line
- It is how you are membered. When your product or service has reached the end of its lifespan, your reputation and customer interaction live on—whether you like it or not. If your reputation is positive, that’s great, but customers tend to remember their poor customer service experiences more than their positive ones.
- It’s a statement about your company’s reputation. Your customer service reflects on your entire business. Rightly or wrongly, people assume that if your customer service is good or bad then your product or service is too.
- People like to feel cared for. Your customers are living, breathing, emotive beings, and like attention. If you treat customers with genuine courtesy and respect, they’re far more likely to invest their faith in your business.
- It makes life easier. If you reduce the effort it takes for customers to get in touch with you, you’re simultaneously making it easier for them to purchase from you. Add contact forms on your site and customer service tools in your app. Whip up an FAQ page. Don’t make your phone number impossible to find.
- It’s a profitable marketing strategy. Word-of-mouth is cost effective marketing. Promoting your company’s customer satisfaction standards is an excellent way to start the trend. Use customer testimonials within technical papers to show how your company works as a team-sales, engineering and customer service all on the same page.
