Six Strategies for Using Content to Market Industrial Products

Written on May 26, 2022 by in Marketing Insights, What's Happening
  1. Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. This is particularly helpful if you are a components manufacturer and have a large inventory of parts.
  2. CAD drawings – you probably already have an extensive library of CAD drawings. Why not create a downloadable library on your website?
  3. Part sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.
  4. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community.
  5. Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused.
  6. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits. The focus is squarely on your company and its products and services.