Here are some great insights on creating high impact marketing for your company. For a deeper conversation on growing your business — let’s talk! Tom tom@machinemktg.com
Author Archives: Machine Marketing
Best methods for trade show follow-up program
Prompt response to show leads is critical. Have the campaign designed and ready to launch so that response emails can go out immediately upon leads entering the system. A prompt, professional, tailored response is a great way to make your company stand out from the competition who may take days or weeks to respond. Most…
Connecting Marketing and Sales
During the last thirty year’s I have worked with a lot of sales and marketing teams. The best teams collaborate and work well together. However, it is far more common to see sales and marketing departments set up as two separate groups, with little to no communication or collaboration between the salespeople and marketing professionals….
Six Strategies for Using Content to Market Industrial Products
Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. This is particularly helpful if you are a components manufacturer and have a large inventory of parts. CAD drawings – you probably already have an extensive library of CAD drawings. Why not create a…
Five Ways Customer Service Affects You Bottom Line
It is how you are membered. When your product or service has reached the end of its lifespan, your reputation and customer interaction live on—whether you like it or not. If your reputation is positive, that’s great, but customers tend to remember their poor customer service experiences more than their positive ones. It’s a statement…
How do you encourage communication between manufacturing and engineering?
The first step to building strong relationships between your engineering and manufacturing teams is to encourage regular interaction between these departments. There are many ways to do this. Engineers can get involved with the manufacturing process by spending time on the manufacturing line. This simple act allows engineers to get face time with line workers…